File Name: stakeholder analysis and mapping .zip
Stakeholder Mapping is a process and visual tool to clarify and categorize the various stakeholders by drawing further pictures of what the stakeholder groups are, which interests they represent, the amount of power they possess, whether they represent inhibiting or supporting factors for the organization to realize its objectives, or methods in which they should be dealt with. It allows to understand who the stakeholders are for the organisation. The word 'stakeholder' has assumed a prominent place in public and nonprofit management theory and practice in the last 20 years. The term refers to persons, groups or organizations that must somehow be taken into account by leaders, managers, campaigners and front-line staff.
Many projects stumble and encounter difficulties due to inadequate stakeholder mapping. This can occur for a variety of reasons:. Stakeholder mapping involves identifying, analysing and prioritising the people and organisations with a stake in your project features and performance.
Initially this will assist you to determine project requirements and ultimately it will help you to manage and communicate with your stakeholders effectively.
The first step is stakeholder identification. But what are stakeholders? A stakeholder is anyone that has an interest in the outcome of a project or process. Projects, particularly infrastructure projects and public works, usually generate a large community of interest and their impacts can be far reaching. Stakeholders fall into two main categories — those who contribute to a project, and those who are affected by a project.
For a new multi story building, the building designers and the building owners who fund and specify the building requirements contribute to the project. Now think about who will be affected — environmentally, socially, culturally or economically. For instance neighbours to the new building will be affected by the impact of the building due to possible loss of privacy and views, shading, and increased wind speeds. Sometimes stakeholders fit into both categories.
The client who provides the funding for the new IT project definitely falls into the contribute category, but they will also be affected by the project outcomes because they will be using the new IT system. Projects can be delayed or sidetracked if key stakeholders are not identified, so at the outset of a project it is important to identify stakeholders. The diagram gives an overview of typical stakeholders. The next step is stakeholder analysis.
All stakeholders are not created equal. Some have the potential to generate a much greater impact on the project than others. How do you assess that? The best way is to follow a logical process. Be systematic.
You get an understanding of what motivates your stakeholders and how you need to win them around. Once you understand your stakeholders you can prioritise their needs. By categorising stakeholders you can map them into appropriate engagement levels — do you need to Manage them closely? Keep them Satisfied? Keep them informed? Or simply Monitor them? Remember that stakeholder status can change during the course of a project.
So your analysis and prioritisation needs to be regularly updated. The final stage is the process by which you engage with your key stakeholders to win their support and understanding. This forms the basis of your Communications Plan — which will be the subject of a future article. Continuing Professional Development offers Stakeholder Analysis training courses online to help you carry out a systematic process for stakeholder mapping so that you can engage effectively with stakeholders.
A scenario based case study followed by an online discussion forum allows you to apply your learning and discuss your stakeholder analysis with your online colleagues. Start your stakeholder mapping training now — Course overviews can be downloaded here.
Identifying stakeholders is a crucial task because the important decisions during many stages of a project are made by stakeholders. Sometimes identifying stakeholders is straightforward. Other times you have to search for them. Projects often become derailed because key stakeholders are not identified, or are not engaged with effectively. This online course addresses those issues and gives you practical tools to deal with these complex aspects. Read more …. Thank you for a in-depth article on the importance of Stakeholder Management and the critical elements in conducting a stakeholder analysis.
Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. I like the ease of use and the ability to re-read parts of the lessons if needed. I like the ability to review the quiz questions to see which ones are answered correctly and what the correct answers were.
Menu Home Articles. Categories: Why CPD? Stakeholder mapping and management is key to successful project management If you follow a systematic process for stakeholder mapping and management, then you have taken a key step towards managing your project successfully.
This can occur for a variety of reasons: It can be as simple as not identifying key stakeholders. If they are left out of the consultation and communication loop, they tend to emerge at a later stage full of resentment about their omission, no matter that it may have been completely unintentional. The influence of stakeholders can be under or over estimated. If you want your project to be successful, stakeholders with high levels of influence over your project need to be identified and given high priority at the outset.
Getting stakeholder prioritisation wrong, so that communication with important stakeholders is too light and communication with less important stakeholders is excessive. Not being able to build a relationship of trust with stakeholders.
Stakeholder Analysis Online Course Identifying stakeholders is a crucial task because the important decisions during many stages of a project are made by stakeholders. Lebohang Sekoto says:. July 4, at am. April 30, at pm. RajU utta says:. September 3, at am. Leave a Reply Cancel reply Your email address will not be published.
This shift generates a lot of positive changes, but it also means communication and alignment are even more important to make sure your project is not blocked by an important decision-maker. One of the best ways to make sure you get buy-in from all the key players is stakeholder analysis and mapping. We created a step-by-step guide to help you navigate this process and make sure your projects and products are supported within your organization so you can make a real impact. Content Marketing Manager at Miro. Anna has written about experience design, product development, and workshop facilitation.
Stakeholders are built into every organization to help ensure that messaging is accurate, work stays on track, or new initiatives are aligned toward shared business goals. While their intentions are good, often stakeholders can be viewed as a roadblock to progress. The sign of a growing career is an expanding number of people affected by your actions and decisions. As your popularity, responsibility, or influence expands, more people will begin to be affected by your work.
When it comes to any organizational project, all of the internal people and teams who the project will involve or affect are called its stakeholders. A stakeholder analysis is a process of identifying these people before the project begins; grouping them according to their levels of participation, interest, and influence in the project; and determining how best to involve and communicate each of these stakeholder groups throughout. Project managers, program managers, and product managers alike may conduct a stakeholder analysis for several strategic reasons, including:. Watch this video for an in-depth explanation of stakeholder analysis and to learn how to efficiently conduct a stakeholder analysis. Conducting a stakeholder analysis can be strategically valuable when kicking off any type of complex company undertaking.
Many projects stumble and encounter difficulties due to inadequate stakeholder mapping. This can occur for a variety of reasons:. Stakeholder mapping involves identifying, analysing and prioritising the people and organisations with a stake in your project features and performance. Initially this will assist you to determine project requirements and ultimately it will help you to manage and communicate with your stakeholders effectively. The first step is stakeholder identification.
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Stakeholder Analysis is a basic planning and management tool that contributes to project design and policy reform by helping to identify and analyse the.Reply
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