File Name: business and competitive analysis fleisher .zip
View larger. Additional order info. K educators : This link is for individuals purchasing with credit cards or PayPal only. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
All Rights and Competitive Analysis. Description Driving forces analysis DFA is a way of understanding and accounting for change at the industry level. Drivers are clusters of trends that create influences on changes to an industry s structure and a rival s competitive Driving ForcesFT Press DFA was developed in the s as a means for helping organizations and individuals deal with changes in the business environment. Driving Force E2 Ch
Craig S. Fleisher is a scholar, advisor and author who has written or edited several books on public affairs, business, and competitive intelligence and analysis. His research addresses the areas of business and competitive intelligence , corporate public affairs government relations and lobbying , and performance management and measurement. Since Dr. He has held decanal positions at the University of New Brunswick.
Written in English. In business we often conduct a SWOT analysis. A business establishment must always have a competitive analysis of its competitors and how their products and service compare. With such an evaluation, the company can have a gauge on how its product and service can either have an edge or a deficiency against its competitors.
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